Wonder walls aim for maximum impact

"I just couldn't imagine that my designs would go so far and people would be so enamoured with them. I always thought it was just my niche and just what I like but people have really taken to it," she said. "It feels magical, I'm really chuffed."

Since 2019, Ms Succar has run her bespoke and custom wallpaper and murals business, Will o' The Wisp, out of her Ashfield home. She worked in fashion as a textile pattern designer before quitting to spend more time with her three young children, who ultimately inspired her business venture.

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"I've always been an artist and I've always been fascinated with fantasy series like Harry Potter and Lord of the Rings, and the work of artists like Salvador Dali," she said.

"When I had children I wanted to do some art for their rooms - but just making an artwork wasn't enough. I wanted something bigger and more unique, so I started developing these murals for my kids' rooms and they were just such a hit."

Interest is now growing overseas as well, in particular in the UK and US, where businesses such as the Fleur De Lis Tea Company in Louisiana and Lavande & Elixir De La Lune in California have found her work online and placed orders.

Ms Succar's designs are as far from the minimalist trend as you can get. Every scene she illustrates digitally - such as the bespoke red riding hood themed wall she created for the Golden Thread Cafe in Belmore - is packed with colour and detail to tell a story. The scenes are then printed on vinyl wallpaper ready to be installed.

"I like the maximalist look - and I hope I can help make maximalism become more of a trend. It adds so much character and can transform walls; you step into a room and you're transported to another world," she said.

"Why walk into a room with a white wall when you can walk into a wonderland.

"Some of my customers say every time they walk past the wall they see something new. When I'm designing the murals I always add hidden characters or jokes or quirky elements that you only notice as you keep looking."

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