Tasmanian factory plays integral role as Cadbury attempts to keep up with demand

Have you reached for chocolate during the pandemic? Photo: file
Have you reached for chocolate during the pandemic? Photo: file

While many stories have been written about essential items racing off supermarket shelves during the pandemic, the demand for Cadbury chocolate has also spiked.

Andrew Bacon, who is Cadbury's manufacturing area leader - Burnie, said the Cadbury brand provided shoppers with a kind of comfort that has been needed during the last two years.

"People are probably looking to the tried and true brands and obviously Cadbury is one of those," he said.

"We have been lucky to be able to consistently provide that over the years and even more so in these tougher times when people are looking for those consistent, trusted, reliable brands."

While he couldn't provide exact data on the sale increase, Mr Bacon said Cadbury Dairy Milk blocks were still Australia's favourite.

Business booming: Cadbury's manufacturing area leader - Burnie Andrew Bacon said people were leaning on trusted brands, such as Cadbury, during the pandemic.

Business booming: Cadbury's manufacturing area leader - Burnie Andrew Bacon said people were leaning on trusted brands, such as Cadbury, during the pandemic.

"It's (Cadbury Dairy Milk) the flagship of the business, and the glass and a half (phrase), from a Burnie perspective and the local community, that's what we all gravitate too.

"I know our suppliers and farmers are all proud that they supply Cadbury because of that reason.

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"Cadbury has been at the Claremont site for 100 years and I don't think they've seen anything like the record breaking production they are doing now.

"Next year, they will do 58,000 tonnes of product out of Claremont, which is huge for the business.

"CDM (Cadbury Dairy Milk) is always a big seller but the other brands have been able to reaffirm themselves because people are keen try other things.

"They are stuck at home and I don't know too many people who don't enjoy chocolate."

Mr Bacon said farmers played a major role in keeping up with the demand.

"Three years ago, we had about 40 farmers and now we have increased that to about 44," he said.

"We've jumped from roughly 88 million litres and we will be looking up to about 130 million litres in the future.

"The suppliers I know are proud that they are Tasmanian suppliers.

"They know the product, they see the product and all their milk pretty much goes into all the chocolate you see on the shelves in Australia."

This story The comfort snack we've embraced in a pandemic first appeared on Farm Online.